Hi, I’m Claire — founder of Aspen & Spur.

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Aspen & Spur was born from a genuine love of America and the Western way of life. As a family, we’ve travelled across the US over the years, but a very special trip to Colorado in 2025 changed everything.

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We fell in love with the mountains, the open landscapes, the small towns and that unmistakable Western spirit. I came home wanting to hold onto a little piece of it — and that idea eventually became Aspen & Spur.

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I wanted to create Western-inspired clothing that didn’t feel like something you had to save for a country concert or rodeo. Pieces you could throw on for the school run, coffee with friends, a weekend away or dress up with your favourite boots.

 

Western style, made for everyday life.

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Our designs are created here in Britain, with a focus on quality, comfort and pieces you’ll want to reach for again and again. From graphic tees and hoodies to trucker hats and accessories, everything is inspired by the places, music, people and culture we love.

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Aspen & Spur is still at the very beginning of its story. We’re a small, family-run business with big dreams, and every order genuinely means the world to us.

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Whether you’re already living the Western lifestyle or simply want to bring a little more of it into your everyday wardrobe — welcome to Aspen & Spur.

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Everyday Life, The Western Way.